McDonald’s or simply McD, is an American hamburger and fast food restaurant chain. It was founded in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. McDonald’s is the world’s leading global foodservice retailer with more than 33000 locations serving approximately 64 million customers in 118 countries each day.
Quality, Service, Cleanliness & Value McDonald’s is driven by the philosophy of Quality, Service, and Cleanliness & Value for Money. This translates into a commitment to provide customers high quality products, served quickly with a smile, in a clean and pleasant environment at an affordable price. This effectively means that the McDonald’s menu is priced at a value that the largest segment of the Indian consumers can afford while at the same time ensuring that quality is not sacrificed for value – rather McDonald’s leverages economies to minimize costs while maximizing value to customers.